Affiliate Marketing Techniques: Scatter Gun Or Shot Gun Approach

Affiliate Marketing Techniques: Scatter Gun Or Shot Gun Approach
Affiliate marketing question - Should you join every affiliateprogram you can find or just a few?There are many thousands of affiliate programs on the net thatyou can join. Every man and his dog is running one. But how doyou decide which ones to join?There are two trains of thought in this area. First you can takethe scatter gun approach, which is quite popular on the net, andjoin as many programs as possible. This ensures that at leastSOME of them will pay off.

Well, that's the theory.The other alternative is to take the shot gun approach. Joinsome leading affiliate programs in just a few areas and put moreeffort into each one. Do some research byreading as many articles on the subject as possible. This wayyou can narrow down your candidates.Well, as always there are pros and cons to both but why not dowhat everyone else is not doing. It seems to me most sites aretaking the scatter gun approach.

For example: We have 3,000affiliate programs listed on our site. We have the largestselection of affiliate programs!Why not focus? Find your own niche. Find a particular area thatyou are interested in.Example: Perhaps your interest is in selling rare papyrus fromEgypt and you find there is only one affiliate program dedicatedto this. You join. You focus your strategieson this product.

You are not thinking about selling papyrus fromEgypt one minute and then long distance phone calls the next.With fewer products and services you are able to focus moreenergy and effort onto the products and services that you have agenuine interest in. You may even be considered an expert inthis particular area because of your knowledge.There are many webmasters doing just fine with their

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hundreds oreven thousands of affiliate programs, but the market for thescatter gun approach now appears to be cluttered.This is where the specialists enter. The new breed of webmasterthat focuses on particular products or services. Alternativelyyour focus may be on one area, and selecting only thebest-selling, highest-paying commissions for that field. Thenyou target your affiliates with high level affiliate marketingtechniques.

Now there is room for the specialist to succeed.Target your affiliate programs.Pick just a few.Concentrate all of your time into marketing these programs- because you are so passionate about the product or service youare selling, you will drive more targeted traffic to youraffiliate program..